THE CODEX is extraordinary long tail entertainment…

Look what you can do with some networked X-Box 360s and a sprinkle of imagination. Chris Anderson says his kids are raving and the site has had 13 million hits.

“If you’re not sufficiently impressed yet, consider this: My children’s favourite film was not made by Disney, but by a dozen Dallas teenagers playing a videogame in one of their parents’ basement. By Hollywood standards, the film cost essentially nothing to make and is free to download. It’s had 13m viewers so far. There is now a DVD and a soundtrack CD.” Chris Anderson

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