Comments on: Monetization and the Facebook Ecosystem http://philmorle.com/index.php/monetization-and-the-facebook-ecosystem/ Sat, 31 Jul 2010 06:19:26 +0000 http://wordpress.org/?v=2.6.1 By: metarand » Blog Archive » Social Network App CPMs Start To Emerge http://philmorle.com/index.php/monetization-and-the-facebook-ecosystem/#comment-308 metarand » Blog Archive » Social Network App CPMs Start To Emerge Sun, 27 Apr 2008 22:03:31 +0000 http://philmorle.com/index.php/monetization-and-the-facebook-ecosystem/#comment-308 [...] proves that the range of monetization is wide, it does provide grist for the mill of folks like Phil Morle, who has been trying to delve more deeply into this [...] [...] proves that the range of monetization is wide, it does provide grist for the mill of folks like Phil Morle, who has been trying to delve more deeply into this [...]

]]> By: Stanislav Shalunov http://philmorle.com/index.php/monetization-and-the-facebook-ecosystem/#comment-303 Stanislav Shalunov Mon, 14 Apr 2008 04:32:23 +0000 http://philmorle.com/index.php/monetization-and-the-facebook-ecosystem/#comment-303 Phil, Thank you for this well-researched piece. There definitely are Facebook apps that make money and (when it makes sense) retain users. None that I know do this by running Social Media or equivalent (RockYou, Zohark) ads. Either there's a tie-in to an actual sale, or it's a direct sale of brand ads, usually negotiated through a boutique agency. Very few apps have the scale and the sort of brand-friendly content that big advertisers want. Facebook apps are different from Kazaa. The platform owner can just pull their keys, and they have done this to at least one app, Secret Crush, that was distributing spyware. But I understand how frustrated developers can turn to Ask... The larger, and open, question is how Facebook plans to enable the developers to make money. The way it is, people with 100M views/month are complaining how they can't support 1-2 FTEs. Pathetic. Phil,

Thank you for this well-researched piece.

There definitely are Facebook apps that make money and (when it makes sense) retain users. None that I know do this by running Social Media or equivalent (RockYou, Zohark) ads. Either there’s a tie-in to an actual sale, or it’s a direct sale of brand ads, usually negotiated through a boutique agency. Very few apps have the scale and the sort of brand-friendly content that big advertisers want.

Facebook apps are different from Kazaa. The platform owner can just pull their keys, and they have done this to at least one app, Secret Crush, that was distributing spyware. But I understand how frustrated developers can turn to Ask…

The larger, and open, question is how Facebook plans to enable the developers to make money. The way it is, people with 100M views/month are complaining how they can’t support 1-2 FTEs. Pathetic.

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