Ads in Video Get Twice Click-through

Beet.tv is talking about a new eMarketer survey which finds that regular ads within video get twice the click through. This is the kind of thing Revver does to monetise the content.

Intuitive: the site has the user’s gaze on that part of the screen from watching the video so it makes sense that more click because more see the ad.

Good: Most people don’t get to the end of a video so probably the percentage of people who get to the end and click is even higher.

Bad: The video costs more than twice as much as a web page to serve so double isn’t enough. Also, a page can hold more than one ad.

Filed under Internet TV |